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Haworth Launches Online Store and Augmented Reality Design App

Jun 04, 2013

HOLLAND, MI – June 4, 2013 – Haworth, Inc., a global leader in the design and manufacturing of furniture, interior architecture and technology solutions, is pleased to announce the launch of the Haworth Store - an online retail destination and one-stop home office solution. The new website,, showcases a highly interactive experience including a never-before-seen augmented reality app for the iPad with innovative features to engage and inspire customers. 

“With the online store, Haworth brings decades of expertise in design, craftsmanship and ergonomics to the home,” says Kurt VanderSchuur,” corporate brand director for Haworth. 

Through the new website, Haworth leverages its global knowledge database to help clients scale, design and color a home office, working area or living area.  The visually fresh and aesthetically concise website serves as a comprehensive resource and design guide all in one place. 

The augmented reality app is a key highlight of the Haworth Store and allows customers to successfully visualize products in any environment, all in real-time.  The tool uses a live camera view, which provides a clear outlook of how a piece of furniture might ‘fit’ into a space.  

“Our augmented reality is a groundbreaking tool that allows customers to visualize furniture in their home,” says Tom DeBoer, alternative markets manager at Haworth. “After researching available technology across multiple design disciplines, we partnered with the technology firm Springthrough to create the augmented reality app - which is exclusive to the Haworth Store.” 

Because of its virtual capability to showcase how customers can see a reimagined space instantaneously, early adopters have given the app high marks as a trusted device and go-to source for interior design ideas. 

“The new Haworth Store is a game changer,” says renowned interior designer, Brad Ford. “Home designers can now leverage this one-of-a-kind website and app to specify and purchase the best in home office furniture.”

Haworth’s store also offers a ‘Help Me Choose’ section, which functions as an advisory arm - helping users select and pre-plan.  For additional information on Haworth’s new digital and unique retail experience, please visit


Globally, Haworth improves workplaces with award-winning furniture, interior architecture and technology solutions to help customers achieve business goals, transform culture as well as support collaboration and innovation.  Research + design drive a deep understanding of agile workplace needs and are at the center of the company’s strategy.  Haworth is committed to protecting and restoring the environment, creating economic value as well as supporting and strengthening its communities.  Founded in 1948, Haworth remains family-owned and privately-held and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.31 billion in 2012. | | @Haworthinc |